How to Choose The Right Ecommerce Platform 2024

Oct 20, 2023 5 minutes to read

The US is the second-largest ecommerce market globally, with expected revenue of over $925 billion this year, according to Statista. This highlights that now is an opportune time to run an ecommerce business with high potential income. Growing customer expectations and demands make necessary a smooth user and shopping experience, which includes a modern design, simple product selection and efficient order fulfillment. Whether your business is in its early stages or already established, it’s crucial to choose the right ecommerce platform correctly, according to your business needs, goals and resources. In this article we explore top ecommerce platforms and share our expert’s advice, making clear the differences between each solution and investigating the most suitable platform for your business. After reading this article you can understand your goals and choose the right ecommerce platform for your business.

In this article:

Ecommerce Business: Is It Worth It?

An ecommerce platform is a comprehensive software solution that helps online businesses efficiently manage their website, marketing, sales, and operations online. It can provide fast, flexible, and cloud-based solutions to enhance customer experiences, improve operational efficiency, and create business growth opportunities. The best part is that it can be not that expensive, especially compared to physical stores. You can build a great online store on a reasonable budget. To choose the right ecommerce platform, consider these four key factors:

  1. It’s easy to grow: It allows you to expand your offerings easily and stay on the same solution even for a long period of time with a growing outcome.
  2. Costs that are suitable for your budget: Some solutions are even free. But in addition to the initial setup costs, consider ongoing maintenance expenses.
  3. Possible features for customer engagement: Top ecommerce platforms have various features for business establishment and business growth. Check which tools can enhance your future customer interaction and if the platform you plan to leverage can provide any specific features for your business.
  4. Great service possibilities: Prioritize exceptional customer service to boost conversion, foster loyalty, and enhance customer retention. It’s often easier to accomplish compared to the offline retail business.

How To Choose The Right Ecommerce Platform?

There are many tools and top ecommerce platforms available to help you start your online store. In this article, we’re highlighting top ecommerce platforms that we commonly provide for our ecommerce development services: Shopify, BigCommerce, and WooCommerce. Evhen Lystopadov, a developer at Deveit, will share his insights on top ecommerce platforms he has worked with and help you to choose the right ecommerce platform.

Top Ecommerce Platforms

1. Shopify

Shopify is a globally renowned solution and one of the top ecommerce platforms. The company has positioned itself as the next generation solution for entrepreneurs, the world’s biggest brands and everyone in between. Since its establishment in 2006, it has become host to over one million online stores across approximately 150 countries. This platform is known for its exceptional scalability, suitable to businesses of all sizes, from startups to established enterprises. Shopify is trusted by renowned brands such as Tesla, Budweiser, Red Bull, and the LA Lakers. Shopify’s exceptional set of sales features includes SEO tools, social media marketing integration, email marketing capabilities, and support for an unlimited number of products. Furthermore, it features an extensive app store with over 8,000 apps, both free and paid, allowing users to further expand and customize their ecommerce functionality. By Forbes, Shopify is renowned as the best ecommerce platform of 2023 and as “Best for AI Functionality”.


  • Price: starts at $24 per month billed annually
  • Standout Features: seamless payment options; over 8,000 free and paid apps for customization; SEO, email marketing, social media integration and analytic tools for business growth
  • Integrated Sales Channels: Facebook, Instagram, Google, Walmart Marketplace, eBay, and Amazon
  • Free trial: start for free, then get your first 3 months for $1 per month.

Tips from our expert:
Evhen Lystopadov says if you want to choose the right ecommerce platform as a paid and customizable solution with minimal need for development support, choose Shopify. This is one of the top ecommerce platforms that suitable for most online sellers.

2. BigCommerce

BigCommerce is a notable competitor in the ecommerce area, having generated over $25 billion in sales across 150 countries. Founded in 2009, it has quickly gained popularity and attracted renowned clients like Ben & Jerry’s, Skull Candy, and Vodafone. What sets BigCommerce apart is its specialization in delivering enterprise-grade functionality. This one of the top ecommerce platforms offers an impressive range of built-in features, including unlimited product listings, bandwidth, and file storage. BigCommerce also provides competitive SEO, user-friendly discounting and promotional tools, multi-store management capabilities, powerful reporting, analytics features, and support for custom product recommendations. Notably, it excels at facilitating the management of multiple storefronts from a single account, making it a powerful choice for businesses with diverse ecommerce needs. By Forbes, BigCommerce is renowned as top ecommerce platform of 2023 and as “Best for boosting sales”.


  • Price: starts at $29 per month billed annually; the most popular plan is $79 per month
  • Standout Features: unlimited accounts for staff, multicurrency sales, dropshipping integrations, omnichannel selling, built-in selling features
  • Integrated Sales Channels: Google Shopping, Facebook, price comparison engines, eBay, Amazon, Walmart, Etsy, and Instagram
  • Free trial: 15 days

Tips from our expert:
BigCommerce is a good option if you want to choose the right ecommerce platform for managing a few different businesses at the same time. This is also the right choice if you need a sub collection as a feature in the online store, with an affordable price and development support.

3. WooCommerce

With a 39% global market share, WooCommerce was the world’s leading ecommerce software platform in 2023. WooCommerce stands out as a unique ecommerce solution because it transforms any WordPress website into a fully functional online store. Unlike Shopify and BigCommerce, which are standalone SaaS platforms, WooCommerce operates as a WordPress plugin, requiring a pre-existing WordPress website. One of its standout advantages is that the core plugin is available for free, making it a budget-friendly choice. However, users should be prepared for additional costs related to extensions, web hosting, security measures, SSL certificates, and domain registration, depending on the specific requirements of their online store. Its flexibility and customization options are noteworthy, allowing users to tailor their ecommerce experience to their business needs. By Forbes, WooCommerce is renowned as the top ecommerce platform of 2023 and as “Best Free WordPress Plugin”.


  • Price: free, with additional costs for extensions and development
  • Standout Features: transforms a WordPress site into an online store, offers online bookings, sells subscriptions
  • Integrated Sales Channels: Google Shopping, Etsy, eBay, Facebook, Amazon, Pinterest, and Walmart
  • Free trial: 30 days

Tips from our expert:
WordPress WooCommerce is nice option if you want to choose the right ecommerce platform as a free solution with complete development support. Also note that it requires custom integration with third-party applications.

Deveit Ecommerce Development

In conclusion, the ecommerce market experiences rapid growth, offering great revenue potential for businesses. That’s why if you choose the right ecommerce platform, you can establish a profitable and rapidly growing business. In this article we examined top ecommerce platforms and their suitability for different businesses’ needs and budgets, providing helpful insights for both new and established online store owners. If you’re looking for ecommerce development services, Deveit can be your trusted partner. We understand the nuances of ecommerce development and can help you make the best choice for your business. Our comprehensive solutions ensure that your online store is not only cost-effective but also designed to provide excellent customer experiences, support growth, and build customer loyalty. With Deveit’s expertise, you can navigate this decision and create a successful online store that fits your unique needs and leads you to success in the ever-changing world of ecommerce. Contact us today for a free consultation with our experts to develop the most suitable ecommerce solution for you.

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