Over 25,000 contacts for 50 cleaning franchisees About the client A franchised commercial cleaning services company operating in the US and Canada and specializing in maintaining clean environments for businesses across various industries. Company offerings include disinfection, restroom hygiene, and general cleaning, focusing on improving health standards and helping clients better maintain their facilities. Customer approached us for assistance in finding the leads for cleaning services, located in specific areas. LOCATION: USA & Canada Project overview During the project, our team generated approximately 25,000 contacts for 50 franchisees, most with unique requirements. By leveraging advanced tools and targeted strategies, we ensured effective lead research customized to the client’s specific business needs. Our B2B lead research service helped the company to expand their client base with quality leads for cleaning services and increase market reach. DURATION: 1 year TECH STACK: LinkedIn Sales Navigator, ZoomInfo, Google Map TEAM: 5 lead researchers, 1 team lead Challenges 1) Address accuracy A major challenge of our B2B lead research service was ensuring accurate address verification. Because the client operates in the cleaning industry, they needed leads from specific locations. This made the search process more complicated, requiring careful verification to confirm that the leads were located in their service area. 2) Researching leads via customer feedback Another challenge was identifying leads based on reviews on Google Business profiles. The client aimed to target restaurants and eateries with cleanliness issues by using these reviews as a key indicator of service needs and opportunities for improvement. Solutions 1) Accurate address verification To ensure precise address verification, we leveraged Sales Navigator. Initially, we used ZoomInfo for location data, but found inconsistencies. Switching to LinkedIn provided more reliable business location information. We meticulously cross-checked LinkedIn data with other sources to confirm each lead’s address accuracy. 2) Targeted lead identification We closely monitored Google Business profiles for restaurants and eateries with negative cleanliness reviews. This approach helped us identify businesses that would benefit most from the client’s specialized cleaning services. 3) Comprehensive market research Beyond lead identification, we conducted thorough market research and analysis. This involved analyzing various data points to understand market trends and opportunities, ensuring our client had a comprehensive view of their target market. Project stages: 1) Initial assessment & trial To demonstrate expertise, our team conducted a preliminary test task, generating 20-30 leads to showcase initial potential. This helped us and the client better identify the Ideal Customer Profile and make final reconciliation before the main work process. 2) Contract signing & launch Upon securing the contract, we commenced operations to meet the target of 40 leads per month for each franchise. As per the client’s request, leads were added to a structured spreadsheet for post-research review and smooth leads processing. 3) Validation & replacement Every month, we implemented a thorough validation process, leading to the replacement of some irrelevant leads. The total amount of replaced leads was less than 0.5%. This validation process was based on client feedback and quality assessment. 4) Continuous market analysis Throughout the project, we continuously conducted market analysis. Our lead research team gathered essential data points to refine targeting and lead research strategies, adapting effectively to market changes and improving overall results. Conclusion The partnership with Deveit through B2B lead research service has facilitated client’s expansion into the US and Canada markets, solidifying reputation as a reliable provider of cleaning solutions locally. The client effectively targeted local companies with a detail-oriented approach tailored to their business needs. This strategy has significantly boosted the company market presence and customer base with appropriate leads for cleaning services. If you are looking for B2B lead research companies for small, medium business or enterprise, or looking the leads for cleaning services, Deveit offers comprehensive service packages to expand your customer database and capture more market opportunities. For deeper insights into our achievements and B2B lead research service, please contact us today. Note: This case study is published under NDA. Specific details and client identity are kept confidential to protect proprietary information.
