How We Built a Custom Firearms Marketplace with Laravel & React
About the client
Our client is a US-based firearms marketplace focused on selling pistols, rifles, and accessories. The platform is designed for users who demand accuracy, speed, and relevance when searching for products in a tightly regulated and competitive niche.
LOCATION: USA
The request
The client needed a marketplace that combined flexibility, speed, and scalability — with full control over content and product logic. Key expectations included:
- A modern and responsive UI/UX
- Editable static content pages (without dev involvement)
- Advanced filtering by caliber, type, model
- Smart accessory recommendations
- Integration with external firearms data providers and content tools
DURATION: 3 months
TECH STACK: Project Manager, Laravel Developer, Frontend Developer (React), WordPress Developer, QA Engineer, UI/UX Designer, Content Manager
Challenges
Creating a marketplace in the firearms domain required tackling several complex tasks:
✓ Combining Laravel, React, and WordPress into a cohesive architecture
✓ Developing middleware to connect with an FFL (Federal Firearms License) provider — to sync firearms inventory and dealer pricing
✓ Making CMS pages editable for content managers with no tech background
✓ Designing a product relevance system that suggests accessories based on firearm model, caliber, and partial keyword matches
✓ Integrating two AI tools to automatically generate product descriptions and specifications
✓ Ensuring performance across devices and fast load times despite large data sets
Project Stages
1.Discovery & Planning
- Defined user journey
- Selected tech stack (Laravel, React, WordPress)
- Planned content management structure
2.Design
- Created modern UI/UX layouts
- Focused on usability and brand identity
- Designed responsive interfaces
3.Development
- Backend and middleware (Laravel)
- Front-end marketplace components (React)
- CMS setup (WordPress)
- AI & FFL integrations
4.Testing & QA
- Manual and automated testing
- Cross-device and browser compatibility checks
- Marketplace logic validation
5.Launch & Support
- Production deployment
- Team onboarding and documentation
- Ongoing optimization and updates
Results
The new platform delivered significant improvements both for end-users and the internal team. Key outcomes include:
- A high-performance, scalable marketplace tailored for the firearms niche
- Full integration with the FFL provider — real-time sync of inventory and dealer pricing
- Smart accessory filtering and product relevance logic
- Editable content through a user-friendly CMS
- AI-powered automation for product descriptions and specifications
- A solid technical foundation for future SEO growth and marketing campaigns
Client Feedback
“Most marketplaces in our niche feel outdated, clunky, or hard to navigate. We wanted to offer something better — fast, clean, and intuitive. With Deveit, we built a platform that stands out in our industry. The user experience and speed we achieved put us ahead of the competition.”
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