How to Choose the Right Ecommerce Platform in 2025

The U.S. remains the second-largest eCommerce market globally, with projected revenue exceeding $1.34 trillion in 2025, according to Statista. This massive growth shows there’s never been a better time to run an online business with serious income potential.

But high expectations mean the bar is higher, too. Shoppers now demand more: intuitive product discovery, mobile-first experiences, seamless payments, and reliable delivery. Whether you’re just starting out or looking to scale, it’s critical to choose the right eCommerce platform for your goals, team, and future plans.

In this article, we explore leading platforms — Shopify, BigCommerce, WooCommerce — and share insights from our expert Evhen Lystopadov to help you choose the solution that’s right for you.

Ecommerce Business: Is It Worth It?

The short answer? Yes — if you do it smart.

An eCommerce platform is more than a website — it’s your sales, marketing, and logistics engine. The right one can help you scale fast, lower operational costs, and boost customer satisfaction. And with so many online shop platforms available, it’s more accessible than ever.

Here’s what to look for when you’re choosing an eCommerce platform in 2025:

• Scalable infrastructure – Make sure the platform grows with your product line and traffic.
• Costs that match your stage – Some platforms are free to start, but don’t forget hosting, dev time, apps, or plugins.
• Customer experience features – Look for options like product personalization, wishlists, reviews, and subscriptions.
• Support and service – Reliable support and technical help can make or break your daily operations.

How to Choose the Right eCommerce Platform?

There are plenty of options, but not all are made equal. At Deveit, we help businesses implement and scale stores on the three best eCommerce platforms we trust and use: Shopify, BigCommerce, and WooCommerce

Our expert, Evhen Lystopadov, shares real-world insight from dozens of projects — so you can choose with confidence.

Top eCommerce Platforms in 2025

1. Shopify

Shopify powers over 2.5 million stores, making it one of the leading ecommerce platforms globally. Known for its clean user interface, fast setup, and powerful ecosystem, Shopify is a top choice for both startups and global brands.

Its App Store now offers over 12,300 apps — both free and paid — giving merchants nearly unlimited ways to customize their storefronts, integrate tools, and scale faster. From marketing automation to advanced analytics and AI-powered personalization, Shopify makes it easy to launch and grow a modern online store.

Well-known brands like Tesla, Kylie Cosmetics, and Red Bull continue to use Shopify to drive global sales across channels.

Summary:

• Price: Starts at $39/month for monthly billing
• Standout Features: 12,000+ apps, scalable infrastructure, mobile-optimized themes, built-in SEO tools, robust analytics
• Sales Channels: Facebook, Instagram, TikTok, Amazon, eBay, Walmart
• Free trial: 3-day free trial + first 3 months at $1/month

Expert tip:

“If you want to choose the right ecommerce platform with low development overhead, powerful apps, and multi-channel selling, Shopify is still the safest bet in 2025.” – Yevhen, Deveit

2. BigCommerce

BigCommerce is ideal for mid-market to enterprise brands. With over $25 billion in merchant sales across 150+ countries, it’s trusted by companies like Ben & Jerry’s, Skullcandy, and Vodafone.

Its strength lies in native features: multi-store management, unlimited products, real-time reporting, built-in SEO tools, and multi-currency checkout — all without third-party apps.

Summary:

• Price: From $29/month; most users go for the $79/month plan
• Standout features: Sub-collections, multi-storefront, B2B functionality
• Sales channels: Google, Amazon, Etsy, Facebook, Instagram
• Free trial: 15 days

Expert tip:

“Choose BigCommerce if you need to manage multiple storefronts and scale complex operations from a single dashboard.”

3. WooCommerce

WooCommerce remains the most flexible WordPress ecommerce plugin, powering over 68% of global ecommerce websites (6sense).

It’s free to start, highly customizable, and ideal if you’re already running a WordPress site. Just be ready for plugin management, hosting setup, and potential development costs.

Summary:

• Price: Free core plugin; additional costs for extensions and hosting
• Standout features: Full WordPress control, recurring billing, digital downloads
• Sales channels: Etsy, Amazon, Facebook, eBay, Pinterest
• Free trial: 30 days

Expert tip:

“If you want full control and already use WordPress, WooCommerce is the best free platform to start with — just plan for tech setup.”

Deveit eCommerce Development

The eCommerce space is evolving fast. Your platform should evolve with it.

At Deveit, we help businesses choose the right platform, customize it to their exact needs, and scale it as they grow — whether that’s with Shopify, BigCommerce, or WooCommerce.

From strategy and platform audits to custom development and long-term support, we’re here to make your store faster, smarter, and more profitable.

Book a free consultation with our team to explore the right solution for your business in 2025.